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My name is Helle Guldmann. I am married to Per and we have two children, Cecilie og Nicolai. I love children’s fashion and in 2005 I founded House of Kids. At first, I had all the products in our home. House of Kids was supposed to be a small shop with 5-7 brands. My first brands were Mini A Ture, MP, Okker Gokker, Serendipity and Rützou. After 6 months, I moved the products to my work place (I worked as an independent graphic designer in a shared office) in order to be able to pack and ship products before driving home to my family.

I did everything myself – photographed products, uploaded products in the shop and packed and shipped products. At the same time, I worked as a graphic designer and days were just not long enough. The shop grew faster than I had anticipated and within the first two years I had to move the products to bigger storage rooms three times. I had too many assignments for one person and therefore I hired 2 employees. At that point, I realized that I had to make a choice – between my work as a graphic designer and House of Kids. Fashion is exciting and you meet a lot of creative people with great ideas. Furthermore, House of Kids was (and is) my small entrepreneurial adventure – and the choice was easy!

I am always looking for new and exciting products for the shop. Right now we have a large selection for babies, kids and tweens – but styles and customer demands change all the time and we find new inspiration at fashion fairs in Denmark and around the world. At you will, of course, find the popular brands, but you will also find small and ”upcoming” brands since I love the soul and spirit that characterize small brands.

House of Kids has grown every year since 2005, and today we have a strong team that is ready to help if you have any questions about our products, deliveries, etc. It is very important to me that we have a positive atmosphere in the office and work well together in providing the best service to our customers.



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